Your personal brand is a tactical asset that assists you in creating loyal customers and advocates. If you don’t believe branding works, look in the mirror, around your home or office and ask why did you choose a certain brand over another? It’s important to understand that price and value are not synonymous. If an employer or client can see the value that you, your product or service provides, price sensitivity becomes obsolete. People are willing to pay a premium for a premium product or service.

The benefit of having a personal brand, is when you have a clear understanding of who you are, what you do best, who you want to work with, and how you want to use your talents, you also know what you don’t want in your life. Use your personal brand like a filter. It makes it easy to say no to opportunities that are outside of the scope of your brand and easy to say yes to the right opportunities. By branding yourself, you gain the clarity to focus your energy on what’s truly important to you.

Think of repeat business when you look to gain name recognition in your area of expertise. Ensure that your name leaves a lasting positive impression that sets you apart from the competition. To possess a great brand you not only have to be good, you have to be different in a way that will make people pay attention.

A personal brand is used in business to differentiate work or services from each other and to help create associations in the minds of consumers which leads to awareness, preference and ultimately the choice.