Personal branding is establishing a unique promise of value; it is to authenticate you in order to establish trust and distinction. Branding is the campaign that is used to distinguish a person, company, product, service or work that can is easily recognized. Successful personal branding has a few significant components. It has a unique name, visual identity, and a distinctive value proposition. A personal brand is used to differentiate people, work or services from each other and to help create associations in the minds of end users which will lead to awareness, preference and ultimately the choice.