Brand integrity is vital! It takes time to build a brand and develop brand advocates but it starts with brand integrity that includes clarity, delivery and continuity. Potential clients and employers need to be able to identify you and your work. Maintaining brand consistency is the foundation necessary to build a lasting brand. The reason why companies and most celebrities are so protective of their brand integrity is, the brand is associated with an experience and companies do not want a negative thought to be associated with their brand.