Brand Sustainability

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Brand Sustainability

December 6, 2012

Brand sustainability is an uphill battle for many entrepreneurs because they look to rebrand and the answer to declining sales and customer pipelines. If you think of the strongest brands that you know, you will discover that their common thread is that they never changed their brand message, they simply changed its method of delivery while maintaining its value and trust. Brand sustainability begins with the reevaluation of your products and/or service to determine if it still appeals to your aimed market. To sustain your brand your name, product and/or service must remain consistency, possess value, and remain visible.

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