Brand trust has power! Have you bought something because your favorite celebrity, best friend or some other influential person you know endorsed it? Most likely you didn’t take the time to research it because you took the word of that person at face value because you trust them and their judgment. By being visible and consistent, the audience will become more familiar with you and will begin to trust your brand. This is important because people will be more apt to listen to you and refer you to others when trust is established. By establishing brand trust, it will potentially increase your business opportunities and generate more revenue for you.