Brand visibility can be a challenge in this fast-paced, ever changing world, where real-time stories flood our timelines, inboxes and mobile devices. It is easy to get lost in the shuffle or the wave of a viral trend. It is common to be overlooked because of an administrative error or simply forgotten because you didn’t leave a lasting impression. Your personal brand (your name and/or work) should be on the forefront of the minds of the people that you are trying to reach even when you are not physically present. In building your personal brand, brand visibility is essential! It is vital to find a place to occupy in the minds of the people you are trying to reach by creating brand visibility.