Rebranding Essentials

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Rebranding Essentials

January 8, 2013

Rebranding is an approach in which a new name, value proposition, designs, or combination thereof is created for an established brand with the purpose of developing a new, distinguished identity for the intended audience. Rebranding is usually to reposition a personal brand for advancement or opportunity. The goal of rebranding is to create a brand that is better than before, it may be necessary to remain relevant. Internal or external factors may influence the need to expand, reposition or revitalize your brand. When beginning the rebranding process, it is a good idea to determine if the focus of the brand is evolutionary or revolutionary. The evolutionary purpose of rebranding is the message has become stale or you are evolving to keep your brand relevant. If the approach is revolutionary it simply means somehow you diverted from your original goals and objectives and you have to reestablish your brand identity.

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